Comments on: Transparency Report #34 – Is Black Friday Good for Merchants? https://wpshout.com/transparency-report-34/ A hub for advanced WordPress users, developers & savvy business owners. Thu, 12 Aug 2021 14:40:43 +0000 hourly 1 https://wordpress.org/?v=6.4.3 By: Ionut Neagu https://wpshout.com/transparency-report-34/#comment-13804 Tue, 19 Dec 2017 18:33:00 +0000 https://wpshout.com/blog/?p=28461#comment-13804 In reply to Lucian Tartea.

Hey Lucian, thanks! If you have to choose probably in most of the cases product development is more important and when you have a marketing department or limited resources is better to rather focus on more unique approaches vs black friday. Another disadvantage of BF is that everybody is bidding on ads increasing costs and there is soo much noise, still as I said I know cases that worked amazingly well 🙂

]]> By: Lucian Tartea https://wpshout.com/transparency-report-34/#comment-13803 Tue, 19 Dec 2017 13:07:00 +0000 https://wpshout.com/blog/?p=28461#comment-13803 Hi Ionut, I wish you all the best for your birthday and hope you enjoyed that tasty looking cake. You asked to share our Black Friday experiences so here is mine. I want to mention right from the start that my operation is small and instead of WP themes I create and sell HTML templates on TF but I am a WordPress fan and I follow interesting blogs with valuable information like yours. So, for BF I’ve created a small campaign with 25% discount on all products which lasted for a week and was set to correspond to Amazon’s BF campaign time frame. I’ve promoted it on all my social channels with nice banners/message which I’ve setup on all my product pages, home page and on TF’s product pages. I also invested about $100 in Facebook ads during the campaign to get the word out targeting web designers in US and Canada. Didn’t have resources for anything else. Overall results? Fewer sales than a regular week. So not even close to my expectations. As soon as the week passed and I set the prices to their regular level, sales started to rise and reach the usual volume. The only improvement was the traffic on my website which of course dropped after the FB ads campaign ended. What I’ve learned is that it’s better to stick to my prices and invest all the resources in new products and features development (or any other “organic” marketing) instead of running discount campaigns and paying for ads. Your great article comes as a confirmation and I want to thank you for openly sharing your experience.

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